10 Social Media Marketing Trends You Need to Watch in 2024.

It has become imperative for businesses and social media marketers to adapt to new social media marketing trends. The top 10 social media marketing trends 2024 are here to change the marketing world. At the same time, these social media marketing trends will certainly bring lucrative opportunities for prepared marketing professionals.  

Leveraging the top social media marketing trends you will learn in this article will help you captivate your potential audience, develop positive relationships, and drive lucrative results.  

So, here we go:

10 Social Media Marketing Trends in 2024 You Must Know. 

Whether you want to gain a competitive edge in your niche or trying to make your business future-proof, here we have brought the top 10 social media marketing trends in 2024 that you must watch. Looking at these trends will help you make your social marketing strategy fool-proof.  

So, look at the key trends below and see how you can incorporate these in your social media marketing strategy.  

The popularity of TikTok will grow among Gen Z. 

TikTok has taken the social media world by storm, and its popularity is set to grow even further in 2024. This short-form video platform has captured the attention of Gen Z and is making significant inroads into other demographics as well.  

Social media marketers should consider different ways to tap into this trend. Some of the tips to start generating TikTok content are: 

• Start by creating engaging and authentic TikTok content that aligns with your brand. Experiment with trends, challenges, and music to connect with your audience. 
• Partner with popular TikTok creators in your niche to reach a broader audience and benefit from their creativity. 
• TikTok also offers sponsored ad options. You can run TikTok ads to boost your visibility on the platform.  

It would be better to use the ad-targeting features of TikTok to reach your ideal audience. This practice will help you make the most of these 10 social media marketing trends in 2024.  

User-generated content will continue to shine on social media.

About 85% of consumers believe UGC is more influential than brand-created content.  

UGC is a powerful option for building trust and authenticity. In 2024, brands will increasingly rely on their customers to create content. You can also consider implementing one of the 10 social media marketing trends in 2024 to empower your businesses.  

Launch campaigns encouraging users to generate content related to your brand or products. Use branded hashtags to collect and showcase UGC. Also, share user-generated content on your social media channels to showcase your happy customers and build social proof.  

Engage with UGC creators by thanking them, featuring their content, or offering rewards. These practices will encourage more consumers to create content for your brand.  

Brands will use social media channels to provide customer support to their customers.  

Social media platforms are not just for marketing but also a primary channel for customer support. Brands increasingly use these platforms to address customer inquiries and complaints in real-time.  

More and more brands assign dedicated support teams to promptly monitor and respond to customer queries on your social media channels. You can also consider implementing chatbots and automation to handle common customer queries efficiently. This practice can help you ensure 24/7 availability.

Prioritize quick response times to show customers you value their concerns and are committed to resolving issues. Employing this one of the top 10 social media marketing trends in 2024 will help you generate more leads and close better sales.  

"Social networks aren't about Web sites. They're about experiences." 

Employee advocacy is another top trend to talk about. 

Employee advocacy involves empowering your employees to become brand advocates on social media. When employees share their work experiences and promote your brand, it can impact your online presence.  

For this, you should provide employees with training and guidelines on representing the brand on social media. You can also encourage employees to share company updates, achievements, and behind-the-scenes content.  

Don't forget to recognize and reward employees who actively participate in advocacy efforts. 

Edutainment content will still rule in 2024  

Edutainment, a blend of education and entertainment, will continue to be among the dominant 10 social media marketing trends in 2024. People seek informative and engaging content, making it an excellent brand strategy.  

However, here we have some brand strategy tips for implementing this trend: 

• Create educational videos and tutorials that provide value to your audience. These can be related to your products, industry, or general knowledge. 
• Use interactive quizzes and polls to engage your audience while conveying valuable information.  
• Host webinars and live sessions to facilitate in-depth discussions and learning opportunities.  

Businesses will spend more on video content production for their social channels.  

Video content has been gaining popularity for years and will stay here in 2024. The fact is more accurate, especially for short-form video content. However, businesses can tap into this one of the top 10 social media marketing trends 2024 using different video content formats. These formats usually include short videos, stories, live streams, reels, etc.  

If you also want to use videos to boost your brand engagement, then you should: 

• Experiment with different types of video content, including explainer videos, product demos, behind-the-scenes clips, and interviews. 
• Use live video to interact with your audience in real-time, answer questions, and showcase new products or events. 
• Craft compelling stories through video that resonate with your audience and effectively convey your brand's message.  

Micro-influencer marketing will continue to boom in 2024.

Influencer marketing has proven to be a highly effective strategy for building brand awareness and trust. Brands now prefer working with micro-influencers because they have a more well-thought-out and personalized interaction with their audience.  

"The most successful marketer usually becomes part of the lives of their followers." 

Due to this relatability, micro-influencer followers value their opinions and insights more. Working with micro-influencers requires you to create a proper strategy using the following best practices: 

• Identify influencers who align with your brand's values and target audience. Choose those who can genuinely endorse your products or services. 

• Foster authentic relationships with influencers. Collaborate on content creation and campaigns that feel genuine and resonate with their followers. 
• Use analytics tools to measure your influencer marketing campaigns' ROI. Ensure that the investment is creating the desired results.  

Social media has become the future of e-commerce. 

E-commerce and social media are becoming increasingly intertwined. It is one of the dominant 10 social media marketing trends in 2024 and will continue to grow as more users make purchasing decisions directly on social platforms.  

The social commerce trend seems to grow in 2024. It is predicted to grow by 30.8% in 2024.  

Shoppable posts are a game-changer in social commerce. They allow you to showcase products within your posts, enticing users to purchase without leaving the platform.  

You can implement this social media marketing trend by using the following tips: 

• Create a seamless shopping experience on your social media profiles by setting up shops or integrating with e-commerce platforms. 
• Use shoppable posts to showcase products and allow users to buy without leaving the platform. 
• Encourage your satisfied customers to review and rate, which can influence others' purchase decisions. 

Funny, relatable, and trendy content is here to stay.  

Amidst all the changes and advancements in social media marketing, one thing remains constant: the appeal of funny, relatable, and trendy content. Such content has the potential to go viral and engage a broad audience.  

It is essential to keep a keen eye on current events, trends, and pop culture to create relevant content. You should maintain a content calendar that includes key dates, holidays, and trending events. It will help you plan and align your content with worldwide events. Be ready to respond in real-time to unexpected viral moments or trending topics. Join the conversation by incorporating relevant references into your content. 

Besides that, you should also understand your target audience's sense of humor. The practice will consequently help you tailor your content to match their witty, sarcastic, or light-hearted preferences. 

Most importantly, stay clear of humor that could be deemed offensive or divisive. Maintain a positive and inclusive tone that resonates with a broad audience.  

There's a great shift in gated content.  

Traditionally, gated content required users to provide their information, such as email addresses, to access it. However, the trend is shifting towards providing more free content upfront to build trust before asking for user information.  

Provide valuable content without asking for user information initially. It can include eBooks, webinars, or free trials. Gradually collect user information through progressive profiling. Ask for additional details as users engage more with your content. 

Use the collected data to segment your audience effectively and provide personalized content. 

Final Thoughts 

Staying ahead of the curve in social media marketing requires continuous adaptation to emerging trends. These 10 social media marketing trends in 2024 will certainly help you in this practice. Your brand can thrive in the ever-evolving social media marketing world by strategically implementing these trends. 

Resource:

Social Media Advertising 101: The Beginner's Guide to Boosting Your Business